Hot on the heels of the launch of the new Fiat 500e all-electric car, Fiat are going on a worldwide VIP event tour to showcase the Italian brand’s commitment to protecting the environment.
In recent years, Fiat have been recognised for producing cars with the lowest level of CO2 emissions in Europe and Fiat S.p.A. has been included in the Dow Jones Sustainability indexes (both world and European) for the past four years in a row.
It is hoped that the “Into the Green” VIP event tour will build awareness of the Fiat group’s dedication to environmental advances in automotive technology. The touring event will showcase the Fiat brand at a number of red carpet events taking place across the globe in 2013.
“Into the Green” will promote the Fiat philosophy of environmental responsibility combined with Italian style and great design to celebrities and guests at these events. Many attendees at the events on the world tour are considered to be ‘trendsetters’ and it is hoped that their influence may encourage others to become more environmentally conscious.
The first of the “Into the Green” VIP events took place in LA at the Museum of Contemporary Art. Vehicles featured included the quirky small car, the Fiat 500 and the all-electric model, the Fiat 500e.